The Loving Arms Foundation has identified two distinct market segments of customers based on age; those who are under 30 and those who are 30 and over. The under 30 age group is growing annually at 9%, and the 30 and over age group is growing at 8%. The two groups respectively have 165,454 and 158,745 potential clients. The overwhelming majority of clients come from lower socio-economic population groups. These segments can be difficult to communicate with yet their use of Transitional Housing’s services would give them some profound benefits.